Healthcare Marketing: Global Molecular Diagnostics for Infectious Diseases

Author's: Muhammad Naeem Iqbal1,2*, Firasat Hussain3, Asfa Ashraf2,4
Authors' Affiliations
1The School of Life Sciences, Fujian Agriculture and Forestry University, Fuzhou 350002, China. 2Pakistan Science Mission (PSM), Narowal (Noor Kot 51770), Pakistan. 3Department of Microbiology, Cholistan University of Veterinary and Animal Sciences Bahawalpur 4The School of Life Sciences, Fujian Normal University, Fuzhou 350117, China. *Correspondence Muhammad Naeem Iqbal, PSM Editorial Office, Pakistan Science Mission (PSM), Narowal (Noor Kot 51770), Pakistan. Email: driqbalnaeem@hotmail.com
Article Type: Perspective     Published: Apr. 30, 2021 Pages: 8-10
DOI:        Views 1546       Downloads  0

Abstract

The molecular diagnostics of the infectious disease sector of the clinical diagnostics industry is a market that just keeps on growing. Infectious disease testing directly benefits from the explosion in biotechnology, especially genomics. Exciting technical developments hold the promise of a dynamic, growing, and evolving world market that holds the promise of diagnostics taking the lead in infectious disease eradication. The implications of current trends in molecular infectious diseases will provide a wealth of data regarding types of organisms present in a sample that will lead to more accurate and effective diagnosis and treatment of infectious diseases. In this issue, Alkhatib and Al-Balas (2021) state that health marketing has elevated the status of healthcare. Healthcare Marketing needs a planned medical marketing strategy to keep up your healthcare brand.

Keywords

Healthcare, Marketing, Molecular Diagnostics, Infectious Diseases.

How to cite

Iqbal, M.N., Hussain, F., Ashraf, A., 2021. Healthcare Marketing: Global Molecular Diagnostics for Infectious Diseases. Int. J. Mol. Microbiol., 4(1): 8-10.

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